[About]

[About me]
Hey! I’m Samuel Gembe, a Mexican Product Designer, Photographer, and Frontend Enthusiast based in Irvine, CA.
For over 10 years, I’ve helped brands create human-centered experiences by merging compelling design with strategic narrative. My background in Audiovisual Media taught me that great design exists at the intersection of technical precision and emotional resonance whether I’m directing a high-stakes photoshoot or simplifying complex interfaces.
I am a firm believer that the best designers understand the medium they build for. I am currently deepening my expertise in Frontend Development (HTML, CSS, JS) to facilitate agile collaboration with engineers and ensure that high-fidelity designs are as functional as they are beautiful.
Today, I channel this multi-disciplinary expertise into UX/UI design, aligning business goals with intuitive digital experiences. Because I believe that:

Excellent design shouldn’t just look unique – it should feel universal.

-Samuel Gembe

  • Wireframing
  • Prototyping
  • Research
  • Visual Design
  • FrontEnd (learning)
  • Photograph
  • Video Editing
  • Wireframing
  • Prototyping
  • Research
  • Visual Design
  • FrontEnd (learning)
  • Photograph
  • Video Editing
  • Wireframing
  • Prototyping
  • Research
  • Visual Design
  • FrontEnd (learning)
  • Photograph
  • Video Editing
[Experience]
C&A Mexico

UX/UI Designer

Apr 2023 - Mar 2024

Jalisco, Mexico

Overhauled the information architecture and product discovery flow to reduce friction, directly optimizing the conversion funnel and digital revenue growth.

Leveraged Design Thinking and insights from heatmaps and user feedback to transform an outdated interface into a functional, user-centric ecosystem.

Developed a scalable design system and meticulous documentation to facilitate agile collaboration with developers, ensuring seamless implementation and technical feasibility.

C&A Mexico

UX/UI Designer

Apr 2023 - Mar 2024

Jalisco, Mexico

Overhauled the information architecture and product discovery flow to reduce friction, directly optimizing the conversion funnel and digital revenue growth.

Leveraged Design Thinking and insights from heatmaps and user feedback to transform an outdated interface into a functional, user-centric ecosystem.

Developed a scalable design system and meticulous documentation to facilitate agile collaboration with developers, ensuring seamless implementation and technical feasibility.

C&A Mexico

UX/UI Designer

Apr 2023 - Mar 2024

Jalisco, Mexico

Overhauled the information architecture and product discovery flow to reduce friction, directly optimizing the conversion funnel and digital revenue growth.

Leveraged Design Thinking and insights from heatmaps and user feedback to transform an outdated interface into a functional, user-centric ecosystem.

Developed a scalable design system and meticulous documentation to facilitate agile collaboration with developers, ensuring seamless implementation and technical feasibility.

Abaniko

Sr. Audiovisual Producer

Jun 2016 - Feb 2023

Jalisco, Mexico

Abaniko

Sr. Audiovisual Producer

Jun 2016 - Feb 2023

Jalisco, Mexico

Abaniko

Sr. Audiovisual Producer

Jun 2016 - Feb 2023

Jalisco, Mexico

PTHF

Photographer

Sep 2015 - May 2016

Jalisco, Mexico

PTHF

Photographer

Sep 2015 - May 2016

Jalisco, Mexico

PTHF

Photographer

Sep 2015 - May 2016

Jalisco, Mexico

[What Can I Do]
Product Strategy & Human-Centered Design

Translating complex user research and business objectives into intuitive, high-impact solutions. I focus on solving real-world problems through strategic thinking, ensuring that every design decision serves both the user and the brand’s bottom line.

Product Strategy & Human-Centered Design

Translating complex user research and business objectives into intuitive, high-impact solutions. I focus on solving real-world problems through strategic thinking, ensuring that every design decision serves both the user and the brand’s bottom line.

Product Strategy & Human-Centered Design

Translating complex user research and business objectives into intuitive, high-impact solutions. I focus on solving real-world problems through strategic thinking, ensuring that every design decision serves both the user and the brand’s bottom line.

Visual Storytelling & Creative Direction

Leveraging over 10 years of experience in audiovisual media to craft compelling digital narratives. I direct the visual language of a project—through photography, video, and UI—to ensure emotional resonance and brand consistency across all touchpoints.

Visual Storytelling & Creative Direction

Leveraging over 10 years of experience in audiovisual media to craft compelling digital narratives. I direct the visual language of a project—through photography, video, and UI—to ensure emotional resonance and brand consistency across all touchpoints.

Visual Storytelling & Creative Direction

Leveraging over 10 years of experience in audiovisual media to craft compelling digital narratives. I direct the visual language of a project—through photography, video, and UI—to ensure emotional resonance and brand consistency across all touchpoints.

Engineering Empathy & Frontend Focus

Designing with a deep understanding of HTML, CSS, and JavaScript to bridge the gap between creative vision and technical execution. I ensure that high-fidelity designs are technically feasible, scalable, and performance-optimized for seamless development handoffs.

Engineering Empathy & Frontend Focus

Designing with a deep understanding of HTML, CSS, and JavaScript to bridge the gap between creative vision and technical execution. I ensure that high-fidelity designs are technically feasible, scalable, and performance-optimized for seamless development handoffs.

Engineering Empathy & Frontend Focus

Designing with a deep understanding of HTML, CSS, and JavaScript to bridge the gap between creative vision and technical execution. I ensure that high-fidelity designs are technically feasible, scalable, and performance-optimized for seamless development handoffs.

[When I’m not Designing]
☕️ Brewing pour-overs
📸 Freezing memories
🐾 Being a full-time dog/cat servant
🎧 Hunting vinyl gems
🎮 Trying to survive in some video game
[Get to Know Me]
Select this text to see the highlight effect

Create a free website with Framer, the website builder loved by startups, designers and agencies.